Instacart Weighed Selling Itself to DoorDash and Uber. Here Is What That Says About On-Demand Delivery.

Oct 25, 20264 min read
0

Instacart Weighed Selling Itself to DoorDash and Uber. Here Is What That Says About On-Demand Delivery.

On Friday, October 23, 2026, two reports landed at almost the same time. The Information said Instacart had hired an investment bank to evaluate its options and had held acquisition talks with DoorDash. Bloomberg said Instacart had also approached Uber, and that Uber walked away. Instacart declined to comment on either report.

The market reaction was immediate. Instacart shares jumped 9.2 percent to close at $56.44, while Uber fell 3.4 percent and DoorDash dropped 3.5 percent. The asymmetry is the interesting part. Investors treated a possible Instacart sale as good news for Instacart and bad news for the two companies that would have to pay for it.

Instacart's reported sale process: talks with DoorDash, walked away from Uber talks.

What the reports actually say

The facts on the table are thin, and it is worth being precise about them. The Information reported that Instacart engaged an advisor and held talks with DoorDash. Bloomberg reported that Uber was also approached and declined to continue. Both outlets characterized the discussions as early and noted they might not produce a deal.

That is the entire confirmed surface area. Everything else, including price, structure, and whether DoorDash is still interested, is speculation built on the company's public financials. The New York Post estimated a takeover at roughly $16 billion to $17 billion assuming a 30 to 40 percent premium, but that is an analyst's back-of-envelope figure, not a reported term.

There is also a useful historical echo. In August 2021, Reuters reported that DoorDash had held talks to buy Instacart for somewhere between $40 billion and $50 billion, and that those talks fell apart partly over antitrust concerns. Instacart initiated that round too. Five years later, the same two companies are reportedly talking again, at roughly a third of the price.

A profitable company with a growth problem

Instacart is not a distressed asset. It has been consistently profitable on a GAAP basis since 2024, and its revenue has grown every year since it went public.

YearRevenueGross profitNet income
2020$1.48B$0.88B-$0.07B
2021$1.83B$1.23B-$0.07B
2022$2.55B$1.83B$0.43B
2023$3.04B$2.28B-$1.62B
2024$3.38B$2.54B$0.46B
2025$3.74B$2.76B$0.45B

The 2023 loss is an accounting artifact of stock awards tied to the IPO, not an operating problem. The trend that matters is the top line. Revenue grew 33 percent in 2022, 19 percent in 2023, 11 percent in 2024, and about 11 percent in 2025. Q1 2026 came in at $1.02 billion, up 13.6 percent year over year. The business is decelerating from a high base, which is exactly the profile of a company that starts thinking about strategic alternatives.

Instacart revenue grew from $1.48B in 2020 to $3.74B in 2025.

Growth is decelerating because the easy expansion is done. Instacart's marketplace already covers roughly 2,200 retail banners and close to 100,000 stores. There are only so many grocers left to sign. The remaining levers are order frequency, basket size, take rate, and advertising, and those move in single digits, not double digits.

Why the math points to a sale now

The stock is up about 25 percent over the past year and the company carries a market cap above $13 billion. That is a decent hand to play. It is also well below the $39 billion private valuation Instacart held in 2021 and below where it might trade if the grocery delivery market were not getting more crowded.

The competitive picture explains the urgency. Piper Sandler downgraded Instacart to Neutral in October 2025 with a $41 price target, arguing the company risks getting "pinched in the middle.

Discussion

0 comments

Stay informed as a product watcher.

Market insights that help you start and grow your business.